Business Recorder Article

Atlas Honda unveiled its electric scooter ‘BENLEY e’ during a ‘soft’ launch at its Sheikhupura factory on Tuesday, as the company makes it move towards the two-wheel EV segment in Pakistan.

Chief Officer of Motorcycle and Power Products at Atlas Honda Noriaki Abe said at the event that ‘BENLY e’ will be offered for test marketing while new products will be offered based on feedback.

Another industry source privy to the matter said Atlas Honda will not be selling its electric scooters to the general public initially.

“However, bikes will be commercially sold to organisations having large fleets of two wheelers like food delivery services and courier services etc. where the company has close interaction with customers and has an opportunity to understand their needs better,” the source said.

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